academics

Graphic Design Course Descriptions

GRA1250L  Fundamentals of Design  (CL2 L3 CR3)
This in-depth course covers the three major fundamentals of design: typography, color theory, and layout theory. The principles of this course develop and reinforce the foundations of graphic design.

GRA1270L  UX Foundations (CL2 L3 CR3)
User Experience (UK) involves a person’s behaviors, attitudes, and emotions about using or anticipating using a particular product, system, or service. This course uses straight-forward introductions, the tools of the trade, and more detailed workflows to develop a unique user experience for a fictitious company’s product or services. (Prerequisites: MMDA1200L OR LMMA 1200, and GRA1250L or LGRA1250 Fundamentals of Design)

GRA1340L Typography (CL2 L3 CR3)
This course is designed to introduce students to the basics of Typography. Students study the various classifications of type, and the anatomy associated with each class. Students will solve visual design and layout problems for various media requirements.

GRA1360L  Digital Illustration (CL2 L3 CR3)
This course explores the techniques and equipment used to incorporate your sketches into digital designs. Students develop thumbnails and sketches for various elements to be digitized by industry standard software. (Prerequisites: MMDA1200L or LMMA1200,  and ARTS1100L or LART 1100)

GRA2230L Graphic Design I( CL2 L3 CR3)
In this course students will be given projects that will incorporate all aspects of graphic design. Using the principles of design and color theory, along with use of typography and layout, students will learn how to promote, brand, print, and save images for use on the web in various applications. This course uses research and investigation to solve problems from multiple perspectives through experimenting and conceiving solutions. Results will be single topics that produce multiple output media and forms. (Prerequisites: GRA1250L OR LGRA1250 and MMDA1200L or LMMA 1200)

GRA2240L Publication Design (CL2 L3 CR3)
This course teaches the necessary skills to develop layouts for both page and screen publications. Industry standards and practices will be discussed, while developing layouts using grids, typography, color theories, and basic design principles. (Prerequisite: GRA1340L or LGRA1340, and MMDA1200L or LMMA 1200)

GRA2250L Web Design Foundations (CL2 L3 CR3)
This course develops the fundamental skills involved in creating a static web page, basic HTML and CSS and file management, including image control. Students use standard image editing and text programs to develop static and dynamic web sites. (Prerequisite: MMDA1200L or LMMA 1200)

GRA2260L CMS Basics (CL2 L3 CR3)
Focusing on online use, a Content Management System (CMS) is an application that allows a developer to create, manage, store, and deploy content on web pages that can easily be edited and maintained by a client. Students are exposed to the different companies offering CMS services, and how to implement, manage, and customize a basic CMS presence. (Prerequisite: MMDA1200L or LMMA 1200)

GRA2270L CMS Customizing (CL2 L3 CR3)
This course goes beyond basic CMS implementation and tasks the student with developing a custom CMS child theme. Students use a standard CMS Theme as a base for a custom child theme and develop a new custom layout with HTML, CSS, and JavaScript. (Prerequisites: MMDA1200L or LMMA1200, and GRA2260L or LGRA2260 CMS Basics)

GRA2290L e-Commerce Basics (CL2 L3 CR3)
Electronic commerce (eCommerce) is an industry where the buying and selling of products and services are conducted online. In this course students develop an eCommerce site using a standard CMS system with an eCommerce plug-in. Students are exposed to the development and management of inventory, creating sales items, shipping options, accepting payments, and how to return items. (Prerequisites: MMDA1200L or LMMA1200, and GRA2260L or LGRA2260 CMS)

GRA2660L Independent Study (CL3 L0 CR3)
Students in an independent study option will engage in learning about a topic of special interest and/or need.  A written report on the topic of the independent study is required.  (Prerequisites: Approval of advisor and department chair)

GRA2710L Screen Process Printing (CL2 L3 CR3)
This course introduces the student to commercial screen printing techniques. Areas of emphasis include types of frames, terminology, fabric selection, photo mechanical stencil preparation, fabric stretching techniques, screen printing inks, squeegee selection, and substrates. Projects are selected and designed by each student and must be printed on predetermined substrates. Classroom theory will be supported by lab demonstrations. (Prerequisite: GRA1250L or LGRA1250 OR GRA1350L or LGRA1350)

Other Related Courses

MMDA1200L Design Software Essentials (CL2 L3 LCR3)
In Design Software Essentials, students cover the necessary functions of Photoshop and Illustrator. These are the two major 2D image creation and editing softwares. These programs form the foundation of digital imaging in both print screen and video graphics. Students will learn through several lab assignments that cover pixel manipulation, composing, adjusting, and resizing in Photoshop. In Illustrator, students will learn how to properly and efficiently manipulate vectors; how to create and use color properly, and finally how to efficiently output vector images for screen or print. Concepts learned in this course carry over into animation, motion graphics, 3D design, and more. This course is a prerequisite to most core Media Arts courses.

MMDA1300L Movie Making I (CL2 L3 CR3)
Students dive into visual storytelling in Movie Making i. Key software concepts are covered as students learn the Non-Linear Editing interface. Students learn through a series of lab-based tutorials and discussions, creating short documentaries that introduce essential editing functions. Students are tasked with creating a one-minute documentary about themselves and a short five-minute documentary (or mockumentary) about a chosen subject of their own concept and design. The final product is a self-produced DVD with two documentaries.

MMDA1350L Movie Making II (CL2 L3 CR3)
In Movie Making II students continue their technical journey exploring more nuances of Final Cut Pro and strengthening their skill behind the camera. This is achieved by the development of a short story. Students may use their own short story or cull from years of student shorts written in the college’s annual literary book. PhasTracks. The Majority of this course is instructor-led hands-on lab work. Students will also be encouraged to work on their own as this is the first of many time consuming courses. (Prerequisite:MMDA1300L or LMMA 1300)

MMDA1500L  Intro to Motion Graphics (CL2 L3 CR3)
This is a very exciting course built to complement the movie making core of the program. This course explores Adobe’s motion graphics software After Effects. With this program students can create dynamic title sequences, composite clips and images, make color corrections and/or enhancements, remap time, in general make Hollywood-style special effects. This course concentrates on the software and developing organized work habits in a production pipeline. Students will create a series of small video clips throughout the course to develop their skills and understanding of the program. (Prerequisite: MMDA1200L or LMMA 1200)

MMDA2100L Introduction to 3-D Design (CL2 L3 CR3)
This exciting course is an introduction in working with 3D. Students learn how to navigate virtual three-dimensional space while building and texturing polygonal models. This course is meant to enhance the filmmaking aspects of the curriculum. We use Maxon’s Cinema 4D to model, texture, light, animate, and render elements into After Effects, Premiere, and Final Cut Pro for compositing. This software is extremely powerful while being completely accessible to beginners. (Prerequisite: MMDA1200L or LMMA1200)

ARTS1100L Drawing I (CL2 L4 CR3)
An introduction to the materials, techniques and subject matter of observational drawing in pencil, pen and ink, charcoal, conte and brush, as well as using experimental tools and techniques.  Subject matter includes the still life and landscape.  One and two point perspective is introduced.  The student will gain mastery of the fundamental techniques of drawing as the primary means of documentation, communication and self-expression.

ARTS2120L  Introduction to Digital Photography (CL2 L2 CR3)
This course is designed for students with minimal experience in photography. Students will learn the basics of photographic techniques, both technical and artistic. Lighting, camera settings, simple Photoshop processes, and composition will be covered, as well as moving images from the camera to computer, printer, web, or presentation. Students must provide their own camera with minimum requirements: point and shoot camera or equivalent; built in flash; zoom lens; different scene modes; 2-4g memory card. Optional equipment: tripod.

ARTS2130L Advanced Digital Photography (CL2 L2 CR3)
This course builds on skills covered in LART 2120, and is the choice for the more advanced student. Technical skills using a wide variety of camera settings are covered, as is more advanced Photoshop techniques. Students will develop a keener artistic eye, greater creative capacity, and a broader range of photographic skills, such as night time-exposure photographs. Students must provide their own camera with minimum requirements: fixed-lens (FLO DSLR camera) with light metering ability; built-in flash; auto focus system; and manual mode. Optional equipment includes: tripod; zoom or multiple lenses; external flash; and multiple storage cards. (Prerequisite: LART 2120, or permission of instructor)

ARTS2800L Creative Entrepreneurship (CL3 L0 CR3)
This course addresses the unique needs of creative people in the creative professions. Students will explore all aspects of living the creative life and building a creative work life through hands-on projects, discussion, and simulation. Topics will include, but are not limited to, the following: assessing your creative personality; exploring career possibilities and creating a plan; business essentials; and branding yourself in the marketplace.

BUS2610L Social Media Marketing (CL3 L0 CR3)
This course will examine the use of social media marketing today. Students will gain the knowledge and skills needed to effectively use social media to market a business, and/or themselves as business professionals.  Attention will be focused on efforts used through the Internet to connect and network with customers and other businesses through digital channels.  Areas to be covered include: customer service, building brand loyalty, expanding markets, and creating sales. Students will utilize a variety of social media, including blogs, wikis, LinkedIn, Facebook, Twitter, and more.

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