Policy - Social Media
The following outlines the CCSNH policy on social media. Online social utilities allow individuals or groups of individuals to create a place for a group of people to come together online to post information, news, and events. College pages are intended to provide the college community with a venue to share thoughts, ideas, and experiences through discussions, postings, photos, and videos. Publication guidelines will be similar to any other media. It is further understood that each college and the CCSNH System office will have their own internal approval processes to carry out the policies enumerated below:
- The Communications Director or other individual(s) designated by the President or Chancellor shall approve all sites that can be used for college or CCSNH business. If an employee wishes to submit a site for consideration, a request must be submitted in writing to the Communications Director or designee. Contributors to college or CCSNH pages will follow the established employee and student guidelines. Oversight of all affiliated pages is the responsibility of the college Communications Director or designee, who will periodically review pages to ensure college policies are followed and that pages are produced in accordance with the best interests of the college.
- If the college or CCSNH logo is to be used, it must be approved by the college's or CCSNH's Communications Director or designee who must be notified of exact use. No portion of the logo may be altered; colors and fonts must remain as in original file sent from the Communications Director or designee. The logo may not be placed on a background that impairs readability of the mark. Preferred color background is white. Additional art or logos may not be attached to the logo. The college or CCSNH logo should not be used on any personal social media sites.
- No photos may be placed on a college sponsored page or site without prior approval from the Communications Director or designee. Photos of the college should be provided by the Communications Director or designee whenever possible. The Communications Director or designee reserves the right to remove photos and video images that misrepresent the college or CCSNH or are not of acceptable quality or have been posted without permission or in violation of federal or state law. Whenever possible, a watermark should be added or images should be posted at 72 dpi and approximately 800x600 resolution to protect the college's intellectual property.
- Because the technology that drives Web communication changes rapidly, this policy may be adjusted to reflect issues that may arise in the management and implementation of the page or for any other reason that supports the college's or CCSNH's priorities for the page.
- If an employee has questions about whether it is appropriate to write about certain kinds of material in an approved college or CCSNH site, he/she should consult with a supervisor beforehand.
- If an employee is authorized by a supervisor to represent the college or the System in social media, he/she should so indicate. If the employee chooses to post about the college or the CCSNH on personal time, the employee should identify himself/herself as a college or CCSNH faculty or staff member, especially when promoting the college or CCSNH through social media.
- References to college or CCSNH information should always cite the college or CCSNH website as providing the most accurate and updated information.
- Do not post confidential or proprietary information about the college or CCSNH students, alumni or fellow employees.
- As stated in the Acceptable Use Policy, college and CCSNH computers and work time are to be used for college/CCSNH-related business. It's appropriate to post at work if comments are directly related to accomplishing work goals, such as seeking sources for information or working with others to resolve a problem. Maintain personal sites during personal time using non-work computers.
Personal Site Guidelines:
- The CCSNH employee is a citizen and a representative of an educational institution or system. When an employee participates in a social networking environment, he/she should be free from institutional censorship or discipline. However, the employee should remember that the public may judge the employee and his/her college or the CCSNH system based on those utterances. Hence, the employee, when participating in a social networking site, should attempt at all times to be accurate, exercise appropriate restraint, show respect for the opinion of others, and not subject the institution or the CCSNH system to public embarrassment or negative attention.
- The employee is legally liable for what is posted on his/her own site and on the sites of others.
- The use of the college or CCSNH System logo, or any other college or CCSNH System marks or images on a personal online site is prohibited.
- The use of the college or CCSNH System name to promote or endorse any product, cause or political party or candidate is prohibited.
- Since the CCSNH is best served in an environment characterized by professional and ethical behavior on the part of each member of its community, CCSNH respects the individual rights of its employees. However, it also recognizes its responsibility to communicate to the CCSNH community the professional risks associated with participation in a non-work related social networking sites that encourages social interaction between students and faculty and/or staff. If an employee enters into such a social interaction, the employee risks being exposed to complaints that may call into question his/her integrity and professionalism. Therefore, it is the position of the CCSNH to encourage faculty and staff to exercise caution in knowingly becoming "friends" on a social networking site sponsored by a student or when inviting students as "friends" on the faculty or staff person's personal/private social networking site.